AMD, the tech company responsible for Xbox 360 graphics tech, said the next Xbox will be able to render graphical detail on par with James Cameron's sci-fi opus, Avatar.
AMD won't confirm it's working on the new Xbox, but, according to the Official Xbox Magazine, AMD said the new Xbox will launch with that level of graphics.
What's more, AMD's Neal Robison added that the upcoming A.I. will enable every pedestrian in, say, Grand Theft Auto have their own personality and react to situations differently.
This sounds like AMD talking up whatever they're working on. Fingers crossed it actually pans out, because words like these can come back to haunt you.
Kotaku is following up with Microsoft and will update this post should the company comment.